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From Our Blog
Uploading Voter Files to Facebook: Is It a Good Idea?
The short answer is, "No." Uploading voter files to a Facebook custom audience a violation of their Advertising Policies, so don't do it or risk having your account banned. Some may be asking one or more of the following questions: What is a voter file? What is a...
How to Create Your Political Campaign Strategy
What is a political campaign strategy? Well, it's not a plan. It's not a list of tactics. And it's not a mission. When you run for local office for the first time, you learn two things very quickly: Everyone has advice you "must follow" in order to win You don't have...
How to Authorize Your Facebook Page to Run Political Ads
Today, Facebook launched its new authorization process that is required to run "electoral or issue-based" ads on its platform. Last year, Facebook announced that it would be introducing more controls over political ads but expanded that in early April,...
BREAKING: Facebook Changing Policies for Political Ads
The fallout from the Cambridge Analytica scandal has led to a number of significant changes to its advertising platform over the past couple of weeks. Today, Facebook announced new, specific policies for "Increased Transparency and Accountability for Electoral and...
How to Steer Your Political Campaign Clear of Twitter Bots
There are two ways a political campaign can get itself into Twitter trouble. The first is to tweet something troublesome. Avoiding that kind of strife requires a whole series of blog posts. But the second way to get yourself in a Twitter mess is to retweet something...