Basic Training: Learn How to Run for Office
Learn How to Run a Successful Political Campaign From the Pros
Your Unfair Advantage
Defeat your opponents through better fundraising and superior strategies.
Reduce Your Risks
Feel confident knowing our proven methods will save you from costly mistakes.
We reveal the checklists, worksheets, and winning formulas used by the pros.
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Save 50% during our annual Spring Flash Sale!
What You Get:
- Over 3 hours of high-quality, self-paced, online video training
- Dozens of downloadable worksheets, checklists, and templates
- [LIMITED-TIME BONUS] Lifetime membership to our extensive resource library
- [LIMITED-TIME BONUS] Lifetime membership to our secret Facebook mastermind group
All of our courses are covered by an unconditional, 30-day money back guarantee. If you don’t feel like the course will significantly improve your campaign, we’ll refund your purchase. No questions asked.
How Much Is This Training Worth?
Here’s a breakdown of how much it would cost you to buy the equivalent consulting and content contained in this training course:
|Video Training||3 hours||$450|
|Facebook Group||12 months||$480|
You Save: $1,024
2017 Tuition: $497
I've assisted and run campaigns since 2000. The tools, resources, and partnerships Candidate Boot Camp are ideal for any campaign, organization, or up and coming political operative.B.J. Perry
Local activism is a huge part of what it means to be American. I'm thrilled that Candidate Boot Camp is lowering the barriers for capable, concerned citizens to run for local office.Nick Pappas
Basic Training Course Overview
Our Basic Training course will give you all of the knowledge and tools you need to run a highly professional political campaign. Our team of professionals has experience with campaigns large and small, national and local. And we’ve made all of that expertise available in these eight self-paced, online training modules.
Our training course includes 8 comprehensive modules:
- Considering a Run: This is a pre-flight checklist, if you will, to make sure all systems are “go” before you begin.
- Campaign Structure & Organization: Before delving into the nitty-gritty, we need to explain some key concepts and terminology for political campaigns.
- Exploratory Phase: This is the final checklist before you start building out your campaign strategy or team.
- Pre-announcement: Now is where the fun begins! You never get a second chance to make a first impression, so this module aims to prepare you for success.
- Announcement Day: You’ve done all of your homework, so now it’s time to commit and launch your campaign.
- Campaign Strategies, Priorities, & Tactics: This module presents the real meat of a campaign and provides priceless advice that will save you money and improve your outcomes.
- Growing Support: Now your campaign is in the home stretch and it’s a matter of continuing to expand the reach of your campaign.
- The Day After: Win or lose, you’ll want to be prepared for the outcome of your election efforts.
In addition to the video instruction, there 24 downloadable worksheets, templates and ebooks.
|Planning||01 - Considering a Run||Am I Ready to Run?||Worksheet|
|Planning||02 - Campaign Structure & Organization||Identify Key Supporters||Worksheet|
|Planning||02 - Campaign Structure & Organization||Sample Database||Template|
|Planning||02 - Campaign Structure & Organization||Sample Sign-in Sheet||Template|
|Planning||03 - Exploratory Phase||Know Your Strengths||Worksheet|
|Planning||03 - Exploratory Phase||Know Your Strengths- Self Evaluation||Worksheet|
|Planning||03 - Exploratory Phase||Local Leadership Identification||Worksheet|
|Planning||03 - Exploratory Phase||Issue Profile/Breakdown||Worksheet|
|Planning||04 - Pre-announcement||Sample Budget||Template|
|Planning||04 - Pre-announcement||Sample Press Release/ Draft Release||Template|
|Planning||04 - Pre-announcement||Sample Press List||Template|
|Planning||04 - Pre-announcement||Branding and Messaging||eBook|
|Planning||04 - Pre-announcement||Sample Calendar||Template|
|Planning||04 - Pre-announcement||Campaign Infrastructure||eBook|
|Planning||04 - Pre-announcement||Pre-announcement Checklist||Worksheet|
|Planning||04 - Pre-announcement||Sample announcement day email scripts||Template|
|Execution||05 - Announcement Day||Photography and Videography||eBook|
|Execution||06 - Campaign Strategies, Priorities, & Tactics||Digital Advertising||eBook|
|Execution||06 - Campaign Strategies, Priorities, & Tactics||Email Checklist||Worksheet|
|Execution||06 - Campaign Strategies, Priorities, & Tactics||Social Media Best Practices||eBook|
|Execution||06 - Campaign Strategies, Priorities, & Tactics||Fundraising Kit (fundraising letter, donation script)||eBook|
|Execution||07 - Growing Support||Telephone/ Walk Script||Template|
|Execution||07 - Growing Support||Event Checklist||Worksheet|
|Execution||07 - Growing Support||72-hour Checklist||Worksheet|
Check out our Basic Training Orientation video:
Like a political campaign itself, the training is presented in two phases: preparation and execution. As Benjamin Franklin said, “If you fail to plan, you are planning to fail!” The first phase helps you ensure that you’ve asked and answered all of the important questions and put together a winning plan for your campaign. The execution phase covers all of the specific tactics you’ll use to get yourself elected and/or re-elected.
“Every battle is won before it is fought.”
The first training module is an orientation that provides context for the course and explains how the training is structured. The most important point is to understand that the entire training course should be completed before your campaign begins, if possible!
Module 1: Considering a Run?
This is a pre-flight checklist, if you will, to make sure all systems are “go” before you begin.
- About the office
- About your core network
- Time commitment
Module 2: Campaign Structure & Organization
Before delving into the nitty-gritty, we need to explain some key concepts and terminology for political campaigns.
- Campaign organization
- Building a database
- Tools and Technology
Module 3: Exploratory Phase
This is the final checklist before you start building out your campaign strategy or team.
- Filing for office
- Finance laws
- Political environment
- Issue profile
- Know your strengths
Module 4: Pre-announcement
Now is where the fun begins! You never get a second chance to make a first impression, so this module aims to prepare you for success.
- Branding and messaging
- Plan your announcement
- Setting goals
- Campaign calendar/timeline
- Elevator pitch
- Stump speech
- Announcement strategy
“Tactics without strategy is the noise before defeat. Strategy without tactics is the slowest route to victory.”
Module 5: Announcement Day
You’ve done all of your homework, so now it’s time to commit and launch your campaign.
- Review checklists
- Making the most of announcement day
- Define your campaign
- Make hay
- Multiply your message
- “Click Send”
- Address your audiences
- Be prepared
- Reaction team / rapid response team
- Photos and videos
- Release your press kit
Module 6: Campaign Strategies, Priorities, & Tactics
This module presents the real meat of a campaign and provides priceless advice that will save you money and improve your outcomes.
- Campaign Calendar
Module 7: Growing Support
Now your campaign is in the home stretch and it’s a matter of continuing to expand the reach of your campaign.
- Growing and using your list
- 72-hour plan
Module 8: The Day After
Win or lose, you’ll want to be prepared for the outcome of your election efforts.
- The man/woman in the arena
- If you win…
- If you win or lose…