Basic Training: Learn How to Run for Office

Learn How to Run a Successful Political Campaign From the Pros

Your Unfair Advantage

Defeat your opponents through better fundraising and superior strategies.

Reduce Your Risks

Feel confident knowing our proven methods will save you from costly mistakes.

Secret Formulas

We reveal the checklists, worksheets, and winning formulas used by the pros.

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Save 50% during our annual Spring Flash Sale!

What You Get:

  • Over 3 hours of high-quality, self-paced, online video training
  • Dozens of downloadable worksheets, checklists, and templates
  • [LIMITED-TIME BONUS] Lifetime membership to our extensive resource library
  • [LIMITED-TIME BONUS] Lifetime membership to our secret Facebook mastermind group

Better Campaigns.
Guaranteed.

satisfaction guaranteeAll of our courses are covered by an unconditional, 30-day money back guarantee. If you don’t feel like the course will significantly improve your campaign, we’ll refund your purchase. No questions asked.

How Much Is This Training Worth?

 

Here’s a breakdown of how much it would cost you to buy the equivalent consulting and content contained in this training course:

 

ItemQtyValue
$1,521
Video Training3 hours$450
Downloads197 pages$591
Facebook Group12 months$480

You Save: $1,024

2017 Tuition: $497

I've assisted and run campaigns since 2000. The tools, resources, and partnerships Candidate Boot Camp are ideal for any campaign, organization, or up and coming political operative.

B.J. Perry

Political Marketing Manager, Talient Action Group

Local activism is a huge part of what it means to be American. I'm thrilled that Candidate Boot Camp is lowering the barriers for capable, concerned citizens to run for local office.

Nick Pappas

Former Senior Adviser to Sen. Rick Santorum

Basic Training Course Overview

Our Basic Training course will give you all of the knowledge and tools you need to run a highly professional political campaign. Our team of professionals has experience with campaigns large and small, national and local. And we’ve made all of that expertise available in these eight self-paced, online training modules.

Our training course includes 8 comprehensive modules:

  1. Considering a Run: This is a pre-flight checklist, if you will, to make sure all systems are “go” before you begin.
  2. Campaign Structure & Organization: Before delving into the nitty-gritty, we need to explain some key concepts and terminology for political campaigns.
  3. Exploratory Phase: This is the final checklist before you start building out your campaign strategy or team.
  4. Pre-announcement: Now is where the fun begins! You never get a second chance to make a first impression, so this module aims to prepare you for success.
  5. Announcement Day: You’ve done all of your homework, so now it’s time to commit and launch your campaign.
  6. Campaign Strategies, Priorities, & Tactics: This module presents the real meat of a campaign and provides priceless advice that will save you money and improve your outcomes.
  7. Growing Support: Now your campaign is in the home stretch and it’s a matter of continuing to expand the reach of your campaign.
  8. The Day After: Win or lose, you’ll want to be prepared for the outcome of your election efforts.

In addition to the video instruction, there 24 downloadable worksheets, templates and ebooks.

PhaseModuleNameType
Planning01 - Considering a RunAm I Ready to Run?Worksheet
Planning02 - Campaign Structure & OrganizationIdentify Key SupportersWorksheet
Planning02 - Campaign Structure & OrganizationSample DatabaseTemplate
Planning02 - Campaign Structure & OrganizationSample Sign-in SheetTemplate
Planning03 - Exploratory PhaseKnow Your StrengthsWorksheet
Planning03 - Exploratory PhaseKnow Your Strengths- Self EvaluationWorksheet
Planning03 - Exploratory PhaseLocal Leadership IdentificationWorksheet
Planning03 - Exploratory PhaseIssue Profile/BreakdownWorksheet
Planning04 - Pre-announcementSample BudgetTemplate
Planning04 - Pre-announcementSample Press Release/ Draft ReleaseTemplate
Planning04 - Pre-announcementSample Press ListTemplate
Planning04 - Pre-announcementBranding and MessagingeBook
Planning04 - Pre-announcementSample CalendarTemplate
Planning04 - Pre-announcementCampaign InfrastructureeBook
Planning04 - Pre-announcementPre-announcement ChecklistWorksheet
Planning04 - Pre-announcementSample announcement day email scriptsTemplate
Execution05 - Announcement DayPhotography and VideographyeBook
Execution06 - Campaign Strategies, Priorities, & TacticsDigital AdvertisingeBook
Execution06 - Campaign Strategies, Priorities, & TacticsEmail ChecklistWorksheet
Execution06 - Campaign Strategies, Priorities, & TacticsSocial Media Best PracticeseBook
Execution06 - Campaign Strategies, Priorities, & TacticsFundraising Kit (fundraising letter, donation script)eBook
Execution07 - Growing SupportTelephone/ Walk ScriptTemplate
Execution07 - Growing SupportEvent ChecklistWorksheet
Execution07 - Growing Support72-hour ChecklistWorksheet

Check out our Basic Training Orientation video:






Like a political campaign itself, the training is presented in two phases: preparation and execution. As Benjamin Franklin said, “If you fail to plan, you are planning to fail!” The first phase helps you ensure that you’ve asked and answered all of the important questions and put together a winning plan for your campaign. The execution phase covers all of the specific tactics you’ll use to get yourself elected and/or re-elected.

Course Outline

Preparation

“Every battle is won before it is fought.”

Orientation

The first training module is an orientation that provides context for the course and explains how the training is structured. The most important point is to understand that the entire training course should be completed before your campaign begins, if possible!

Module 1: Considering a Run?

This is a pre-flight checklist, if you will, to make sure all systems are “go” before you begin.

  • About the office
  • About your core network
  • Time commitment
  • Finances

Module 2: Campaign Structure & Organization

Before delving into the nitty-gritty, we need to explain some key concepts and terminology for political campaigns.

  • Campaign organization
  • Communications
  • Building a database
  • Tools and Technology

Module 3: Exploratory Phase

This is the final checklist before you start building out your campaign strategy or team.

  • Filing for office
  • Finance laws
  • Political environment
  • Issue profile
  • Know your strengths

Module 4: Pre-announcement

Now is where the fun begins! You never get a second chance to make a first impression, so this module aims to prepare you for success.

  • Branding and messaging
  • Plan your announcement
  • Budgeting
  • Setting goals
  • Campaign calendar/timeline
  • Infrastructure
  • Database
  • Elevator pitch
  • Stump speech
  • Announcement strategy

Execution

“Tactics without strategy is the noise before defeat. Strategy without tactics is the slowest route to victory.”

Module 5: Announcement Day

You’ve done all of your homework, so now it’s time to commit and launch your campaign.

  • Review checklists
  • Opportunities
    • Making the most of announcement day
    • Define your campaign
    • Make hay
  • Objectives
    • Multiply your message
    • “Click Send”
    • Address your audiences
  • Be prepared
    • Reaction team / rapid response team
    • Photos and videos
  • Release your press kit

Module 6: Campaign Strategies, Priorities, & Tactics

This module presents the real meat of a campaign and provides priceless advice that will save you money and improve your outcomes.

  • Infrastructure
  • Communications
  • Fundraising
  • Campaign Calendar

Module 7: Growing Support

Now your campaign is in the home stretch and it’s a matter of continuing to expand the reach of your campaign.

  • Grasstops
  • Grassroots
  • Growing and using your list
  • 72-hour plan

Module 8: The Day After

Win or lose, you’ll want to be prepared for the outcome of your election efforts.

  • The man/woman in the arena
  • If you win…
  • If you win or lose…
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