Basic Training for Groups

$248.00

Basic Training for Groups allows organizations to purchase and manage multiple training seats. If you are an individual interested in purchasing our training, please go here.

Our Basic Training course will give you all of the knowledge and tools you need to run a highly professional political campaign. Our team of professionals has experience with campaigns large and small, national and local. And we’ve made all of that expertise available in these eight self-paced, online training modules. The course includes:

  • Over 3 hours of high-quality, self-paced, online video training
  • Dozens of downloadable worksheets, checklists, and templates
  • Lifetime membership to our extensive resource library
  • Lifetime membership to our secret Facebook mastermind group

When you purchase our group training, your organization can manage enrollments by manually configuring students and/or by uploading a spreadsheet. Volume discounts are applied once you select the number of licenses and add them to your cart.

 DiscountPrice per Seat
1 to 40%$497
5 to 920%$398
10 to 2430%$348
25 to 4940%$298
50 to 9950%$249
100+Contact Us

To enable the group management feature, please enter the number of seats you want to purchase and select the “Enable Group registration” option below.

Category:

Description

Like a political campaign itself, the training is presented in two phases: preparation and execution. As Benjamin Franklin said, “If you fail to plan, you are planning to fail!” The first phase helps you ensure that you’ve asked and answered all of the important questions and put together a winning plan for your campaign. The execution phase covers all of the specific tactics you’ll use to get yourself elected and/or re-elected.

Our training course includes 8 comprehensive modules:

  1. Considering a Run: This is a pre-flight checklist, if you will, to make sure all systems are “go” before you begin.
  2. Campaign Structure & Organization: Before delving into the nitty-gritty, we need to explain some key concepts and terminology for political campaigns.
  3. Exploratory Phase: This is the final checklist before you start building out your campaign strategy or team.
  4. Pre-announcement: Now is where the fun begins! You never get a second chance to make a first impression, so this module aims to prepare you for success.
  5. Announcement Day: You’ve done all of your homework, so now it’s time to commit and launch your campaign.
  6. Campaign Strategies, Priorities, & Tactics: This module presents the real meat of a campaign and provides priceless advice that will save you money and improve your outcomes.
  7. Growing Support: Now your campaign is in the home stretch and it’s a matter of continuing to expand the reach of your campaign.
  8. The Day After: Win or lose, you’ll want to be prepared for the outcome of your election efforts.

In addition to the video instruction, there 24 downloadable worksheets, templates, and ebooks.

PhaseModuleNameType
Planning01 - Considering a RunAm I Ready to Run?Worksheet
Planning02 - Campaign Structure & OrganizationIdentify Key SupportersWorksheet
Planning02 - Campaign Structure & OrganizationSample DatabaseTemplate
Planning02 - Campaign Structure & OrganizationSample Sign-in SheetTemplate
Planning03 - Exploratory PhaseKnow Your StrengthsWorksheet
Planning03 - Exploratory PhaseKnow Your Strengths- Self EvaluationWorksheet
Planning03 - Exploratory PhaseLocal Leadership IdentificationWorksheet
Planning03 - Exploratory PhaseIssue Profile/BreakdownWorksheet
Planning04 - Pre-announcementSample BudgetTemplate
Planning04 - Pre-announcementSample Press Release/ Draft ReleaseTemplate
Planning04 - Pre-announcementSample Press ListTemplate
Planning04 - Pre-announcementBranding and MessagingeBook
Planning04 - Pre-announcementSample CalendarTemplate
Planning04 - Pre-announcementCampaign InfrastructureeBook
Planning04 - Pre-announcementPre-announcement ChecklistWorksheet
Planning04 - Pre-announcementSample announcement day email scriptsTemplate
Execution05 - Announcement DayPhotography and VideographyeBook
Execution06 - Campaign Strategies, Priorities, & TacticsDigital AdvertisingeBook
Execution06 - Campaign Strategies, Priorities, & TacticsEmail ChecklistWorksheet
Execution06 - Campaign Strategies, Priorities, & TacticsSocial Media Best PracticeseBook
Execution06 - Campaign Strategies, Priorities, & TacticsFundraising Kit (fundraising letter, donation script)eBook
Execution07 - Growing SupportTelephone/ Walk ScriptTemplate
Execution07 - Growing SupportEvent ChecklistWorksheet
Execution07 - Growing Support72-hour ChecklistWorksheet

Course Outline

Preparation

“Every battle is won before it is fought.”

Orientation

The first training module is an orientation that provides context for the course and explains how the training is structured. The most important point is to understand that the entire training course should be completed before your campaign begins, if possible!

Module 1: Considering a Run?

This is a pre-flight checklist, if you will, to make sure all systems are “go” before you begin.

  • About the office
  • About your core network
  • Time commitment
  • Finances

Module 2: Campaign Structure & Organization

Before delving into the nitty-gritty, we need to explain some key concepts and terminology for political campaigns.

  • Campaign organization
  • Building a database
  • Finances
    • Fundraising
    • Budgeting
  • Communications
    • External
    • Internal

Module 3: Exploratory Phase

This is the final checklist before you start building out your campaign strategy or team.

  • Issue profile
  • Political environment
  • Local campaign finance laws
  • Knowing your strengths

Module 4: Pre-announcement

Now is where the fun begins! You never get a second chance to make a first impression, so this module aims to prepare you for success.

  • Branding and messaging
  • Budget
  • Goals
    • Fundraising
    • Vote targets
  • Infrastructure
    • Website
    • Payment processing
    • Telephone
    • Collateral
    • Staff
  • Systems and processes
  • Using a database
  • Elevator pitch
  • Refine your stump speech
  • Announcement strategy

Execution

“Tactics without strategy is the noise before defeat. Strategy without tactics is the slowest route to victory.”

Module 5: Announcement Day

You’ve done all of your homework, so now it’s time to commit and launch your campaign.

  • Review checklists
  • Prepare for success
  • Letters to the editor
  • Outreach
    • Email blast
    • Press releases
  • Picture and video
  • Preparing for negativity

Module 6: Campaign Components

This module presents the real meat of a campaign and provides priceless advice that will save you money and improve your outcomes.

  • Infrastructure
    • Yard signs
    • Marketing collateral
    • Campaign Roles
    • Volunteer guidelines
    • Lists (voters, leaders, influencers, press, coalitions)
  • Communications
  • The Digital Campaign
    • Paid advertising
    • Social media
  • Campaign Finance
  • Branding and messaging
    • Priorities
    • Style
    • Timeline
    • Policy
  • Paid Media
  • Earned media
  • Phone-call time
  • Fundraising
  • Milestones
  • Campaign Calendar

Module 7: Growing Support

Now your campaign is in the home stretch and it’s a matter of continuing to expand the reach of your campaign.

  • Grass Tops
    • Coalitions
    • Surrogates
  • Grass Roots
    • Phone
    • Door to door
    • Visibility
    • Prospecting
    • Events

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