Digital Advertising for Political Campaigns

$7.00

The good news about digital advertising is that it’s easy for just about anyone to do. The bad news is that it’s hard to do well. Google and Facebook do a great job of walking you through the very basic steps required to get an ad running. But it takes a little more than those basics to do it well and earn the best return on your campaign dollars.

This ebook covers:

  • 7 common advertising mistakes political candidates make
  • Anatomy of a digital campaign
  • How to run Facebook ads (successfully)
  • Google advertising overview

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Description

You might be thinking that your campaign is too small to spend money on digital advertising. If so, I strongly advise you to rethink that position. You can spend as little as $5 per day if you want. And digital advertising isn’t only about getting exposure and driving traffic to your website. You can also use it to test your messaging.

Digital advertising is an enormous topic. We couldn’t possibly teach you everything there is to know on just one platform, let alone several. However, what we can do is provide you with some basic tips that will give you a huge advantage over almost everyone else running for local office.

This ebook covers:

  • 7 common advertising mistakes political candidates make
  • Anatomy of a digital campaign
  • How to run Facebook ads (successfully)
  • Google advertising overview

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