by Jon DiPietro | Jul 29, 2018 | Campaign Strategy |
What is a political campaign strategy? Well, it’s not a plan. It’s not a list of tactics. And it’s not a mission. When you run for local office for the first time, you learn two things very quickly: Everyone has advice you “must follow”...
by Jon DiPietro | Apr 6, 2018 | Communications |
The fallout from the Cambridge Analytica scandal has led to a number of significant changes to its advertising platform over the past couple of weeks. Today, Facebook announced new, specific policies for “Increased Transparency and Accountability for Electoral...
by Jon DiPietro | Mar 17, 2018 | Communications |
There are two ways a political campaign can get itself into Twitter trouble. The first is to tweet something troublesome. Avoiding that kind of strife requires a whole series of blog posts. But the second way to get yourself in a Twitter mess is to retweet something...
by Jon DiPietro | Jan 25, 2018 | Campaign Infrastructure |
How You Can Create a Highly Effective Campaign Website for Under $200 Yes, you need a political campaign website. It doesn’t matter how small your campaign is. It’s very affordable and you don’t need much in the way of technical skills these days....
by Jon DiPietro | Dec 1, 2016 | Campaign Infrastructure, Campaign Strategy |
The ubiquity and affordability of the Internet have disrupted many industries. Political campaigns are no exception. There are many powerful tools available to candidates who know how to use them to their advantage. The best news? Many of these tools are either low or...