This comprehensive, six-part course will show you how to extend your reach using professional-grade social media strategies. It’s designed for:
- Political candidates looking to level-up their social media game
- Campaign managers responsible for creating successful digital strategies
- Communication directors operating on the digital front lines every day
- Grassroots organizers scrambling to recruit and retain activists
Module #1: Digital Strategies
You’ll learn how to think like a digital marketing pro. We’ll show you the Constituent Journey, how to build an asset base, attract the right audience, and generate action.
Module #2: Mastering Facebook
This hour covers Facebook basics: profiles, pages, groups, events, ad accounts, and messenger. We’ll also talk about the different post types and cover some best practices.
Module #3: Advertising on Facebook
Super-charge your Facebook presence with smart paid campaigns. Learn the anatomy of an ad campaign (objectives, audiences, creative, and campaign hierarchy). We’ll walk you through the process, step-by-step.
Module #4: Mastering Twitter
Hashtags, replies, retweets, mentions: What does all this stuff mean? We’ll explain the mechanics behind Twitter as well as organic and paid strategies to grow your audience.
Module #5: Content Essentials
No amount of strategy, tactics, or money will fix lousy content. You’ll learn ten rules to avoid failing at social media. We’ll also talk about visual design, storytelling, and persuasion techniques.
Module #6: Digital Toolbox
The right tool for the job can save you a whole lot of time. We’ll share some of our favorite free and low-cost tools and applications that help make you efficient and professional.