The Internet has changed everything from the way we consume news to the way we buy stuff to way we interact with one another. It has also changed the way we elect our political candidates. Presidential and Congressional campaigns are now hiring digital gurus and spending millions on data mining and advertising.
But here’s the thing: The Internet can be the Great Equalizer. If you understand the rules and know some of the tricks, you can get big results for small dollars. That’s why we wrote this book.
This is a long document with a lot of information in it!
But it’s written in a way that lets you get into as much or as little detail as you want. It’s a layered approach that will provide you with the basics you need to leverage the power of the Internet and then grow. That growth may take place within a single campaign or over the course of two or three. It’s up to you.
Another way to use this ebook is to skim it so you’re familiar with the concepts and then hand it over to a paid web consultant or a volunteer who can implement these recommendations.
We’re going to talk about how you can use technology to help with:
Website – If you do nothing else with this ebook, make sure you have a website as the home base for your campaign. It’s the single best digital tool available. We’ll go into more detail about why this is so important.
Accepting Donations – It’s hard work to convince people to donate to your campaign. Why would you make it even harder by not making it dead-simple for them to give you their money?
Social Media – Yes, social media is easy to do. No, social media is not easy to do well. We’ll tell you the difference.
Contact Database – Smart campaigns keep a detailed list of supporters, volunteers, and constituents. Email is also a vital component of successful campaigns. This ebook will present some affordable yet powerful solutions.
Communication and Collaboration – In today’s connected world, word travels fast and the nimbler your campaign, the better equipped you are to deal with that. Using the latest messaging and collaboration technologies will help you do that.
Analytics – You can’t manage what you’re not measuring. If you go the trouble of building a website, engaging on social media, and paying for digital advertisements you need to be able to see what’s working and what isn’t.